Victoria Vesce’s The VYB, Rumble Boxing Chelsea, and 90 Degree by Reflex Launch People-First NYFW Sweat Series

A high-energy, people-first fitness and wellness event during New York Fashion Week. Guests participated in a signature Rumble Boxing class, styled in a curated selection from 90 Degree by Reflex’s Fall collection, followed by wellness activations and curated gift bags.

A recent Vogue Business article highlighted how community-first experiences—sauna socials, run clubs, supper clubs—are redefining how people gather. These events aren’t about exclusivity; they’re about creating spaces where connection comes first.

The VYB NYFW Sweat Series is designed as a people-first NYFW morning. This positioning places Rumble Boxing Chelsea and 90 Degree by Reflex within the community-first event movement—brands making wellness accessible and inclusive while still keeping the unique edge of Fashion Week.