Café 90 for 90 Degree By Reflex

I produced a branded pop-up event in NYC’s West Village, transforming Bedford Studio into “Café 90.” The activation combined a coffee shop takeover with a shoppable display of summer activewear, branded giveaways, and a social media contest. Through influencer promotion, geo-targeted ads, and on-site engagement, the pop-up drove foot traffic, sales, user-generated content, and new customer leads, while building stronger community and brand awareness.