Mother’s Day Brunch for 90 Degree By Reflex

To celebrate the launch of our @momsinmotion community, we hosted a special Mother’s Day brunch to honor the incredible moms who make up the heart of our customer base. The event brought together NYC-based mom influencers and strategic members of our wider moms community, creating an inclusive space to connect, celebrate, and start building lasting relationships.

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I partnered with the PR representative for Murray’s Cheese and Zucker’s Bagels, who generously provided a custom charcuterie board along with bagels and spreads for our guests to enjoy.

Strategic Brand Inclusions

Since fabric, fit, and feel are at the heart of the 90 Degree By Reflex brand, we wanted moms to experience the quality firsthand. Each guest got to take home pieces for themselvesm and we even included kids’ styles so the little ones could join in too.

Live Pop Up Shop

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Campaign Management